Privacy policy

Last updated: September 5, 2026

CONVEXITY 54 operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). CONVEXITY 54 is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

 

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

 

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services:

  • Contact Details: Name, billing address, shipping address, phone number, and email address.
  • Financial Information: Payment card information, payment transaction IDs, form of payment, payment confirmations, and relevant settlement details (all processed securely through our authorized payment aggregators).
  • Account Information: Username, preferences, and session settings.
  • Transaction Information: Items viewed, cart additions, completed purchases, and related order history.
  • Communications: Details and content shared when reaching out for customer support or product inquiries.
  • Device & Usage Information: IP address, browser type, operating system, unique device identifiers, network connection details, and browsing interactions on our website collected via cookies and tracking tags.

2. Sources of Personal Information

We collect personal information:

  • Directly from you: When you browse, place an order, contact customer support, or sign up for updates.
  • Automatically: Via cookies, log files, web beacons, and pixels when you navigate through the store.
  • From service partners: Third-party logistics providers (fulfillment and courier networks), payment gateways, and analytics/advertising services.

3. How We Use Your Personal Information

We process personal information for the following operational purposes:

  • Order Fulfillment & Service Delivery: To execute our contract with you, process payments, route orders to manufacturing and shipping partners, and send dispatch tracking notifications.
  • Customer Support: To respond to sizing inquiries, defect verifications, and delivery updates.
  • Marketing & Communications: To communicate product drops, exclusive releases, and targeted digital advertisements across search and social channels (subject to your opt-out preferences).
  • Security & Fraud Prevention: To verify authentic transactions, detect fraudulent checkout attempts, and safeguard store infrastructure.
  • Legal Compliance: To fulfill mandatory tax, e-commerce, and regulatory standards under applicable laws.

4. Disclosure of Personal Information

We share your personal information only with necessary entities under strict security practices:

  • Shopify: Our underlying e-commerce platform that hosts our core store infrastructure, database, and checkout.
  • Fulfillment & Logistics Partners: On-demand manufacturing hubs and courier services responsible for printing, packaging, and delivering your order.
  • Payment Processors: Authorized payment gateways (such as Cashfree and Razorpay) to settle transactions securely.
  • Marketing & Analytics Partners: Platforms such as Meta and Google to track conversion events and display relevant promotional content.
  • Legal Authorities: When required by lawful summons, subpoenas, or statutory mandates under Indian jurisdiction.

5. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of our store. Information you submit to the Services is transmitted to and stored by Shopify and its verified infrastructure providers. To learn more about how Shopify manages personal information, visit the Shopify Privacy Policy.

6. Cookies and Tracking Technologies

We utilize standard operational cookies to keep your shopping cart active, remember user preferences, and analyze site performance. We also utilize third-party cookies (such as Meta Pixel and Google Conversion tags) to understand store engagement and serve targeted advertisements. You may modify your browser settings to restrict cookies, though certain store features may become limited.

7. Children's Data

Our Services are not intended for or marketed to children under the age of majority. We do not knowingly collect personal information from minors. If a parent or guardian discovers that a minor has provided us with personal details, please contact us immediately to have the data removed.

8. Data Security and Retention

We maintain commercially standard technical and administrative safeguards to protect your personal information. However, no data transmission across the internet is unconditionally secure. We retain your transaction and personal data for as long as necessary to complete your order, maintain tax and accounting records, and resolve potential disputes.

9. Your Rights and Choices

Depending on applicable law, you may request access to, correction of, or deletion of your personal data held by us. You can opt out of direct marketing emails at any time using the unsubscribe link embedded in the email footer.

10. Grievance Redressal & Contact

In accordance with the Information Technology Act, 2000, and the Consumer Protection (E-Commerce) Rules, 2020, questions, requests to exercise your data rights, or grievances may be directed to our desk:

  • Brand / Operating Entity: CONVEXITY 54
  • Contact Email: support@convexity54.com
  • Operating Hours: Monday – Saturday | 10:00 AM – 7:00 PM IST
  • Location: Mumbai, Maharashtra, India

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements or internal operations. Revisions will be published directly on this page with an updated effective date.